A Lesson in Tact

Social media exploded earlier this week with the story of Bode Miller and NBC reporter Christin Cooper. The story is long and complicated. Miller had just tied in third place for a bronze medal in men’s skiing super-G event, at what is his last Olympics, and Cooper was ready to interview him. So far, so good. NBC had aired a pretty emotional piece with Miller earlier though, letting us all know that he had lost his brother last year. They put microphones on his wife, allowing the viewers to hear all her reactions and experience all the heightened emotions.

Things took a sudden turn when NBC’s reporter Cooper asked Miller about his brother’s death. Miller talked about it, mentioning that he had “a lot of emotion riding” on the race. The reporter picked up on Miller’s response and decided to pursue that specific line of questioning. She asked him one more question about his brother, then a second one, then a third one, until Miller was crying on camera. Kneeling, he placed his head on the railing and cried for the whole country to see. Instead of switching back to Matt Lauer in the studio, NBC kept the camera on Miller for another minute as he cried and walked away towards his family.

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It really is no surprise that Twitter and Facebook were filled with comments about NBC’s handling of the events, especially Cooper’s questions. Cooper took the heat from Miller’s fans and viewers for making the Olympian uncomfortable and vulnerable on national T.V. Miller graciously defended Cooper in later interviews, claiming he didn’t believe she deliberately meant to hurt him.

What did you guys think about the situation? Do you think the reporter was careless, or do you think she did it on purpose? How would you have handled the situation differently? As always, we look forward to hearing your opinions…don’t be shy! (NY Times)

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Dating App “Tinder” Now Advertising?

FOX has found a way to creatively advertise comedy TV show “The Mindy Project” on Tinder. Tinder is a quick-fire dating application that matches users who like each others profiles, and has been matching up users with characters from FOX’s comedy. Users have reportedly been matched with protagonists Mindy and Danny.

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This however, comes with a great amount of questions. Are these accounts fake? Can users opt out of being spammed with fake accounts? Did FOX pay for this placement, or is this just an intern matching these fake profiles with any and everyone? This also brings up a potential advertising opportunity for businesses — especially those who make use of personas and characters. Would you ever create a profile impersonating a character relevant to your business? Do you think this would work? Let us know what you think in the comment section below, because we still can’t decide whether we think it’s genius or completely wrong! (ValleyWag)

 

Facebook for Women x Men

Facebook just recently turned 10 years old and I’m sure your Newsfeed has been swarming with your friends’ “stories.” Facebook has 1.23 billion monthly active users, but how does this divide into female and male users? How and why are the different genders using Facebook? Pew Research recently conducted a study that answered those exact questions. 54% of the interviewed women said they used the social media website to view photos and videos while 42% of male respondents said they use Facebook to share with a wider audience. Check out the following chart to see other responses and how you can improve your company’s Facebook usage according to your target audience! (Source: Mashable)

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What We Are All About

At Studio-X Design we help you create the best social media profiles for your business, whatever it may be. With a constant growth of social media networks, it can be very confusing to apply a solid strategy that will help boost your business. Fortunately, we have the tools and knowledge to make this whole process a simple one! We divide your social media campaign into three simple steps: create, manage and connect, all in the purpose of increasing your ROI. Make sure to visit our website to find out more about us and how we can help your business grow!