Facebook for Women x Men

Facebook just recently turned 10 years old and I’m sure your Newsfeed has been swarming with your friends’ “stories.” Facebook has 1.23 billion monthly active users, but how does this divide into female and male users? How and why are the different genders using Facebook? Pew Research recently conducted a study that answered those exact questions. 54% of the interviewed women said they used the social media website to view photos and videos while 42% of male respondents said they use Facebook to share with a wider audience. Check out the following chart to see other responses and how you can improve your company’s Facebook usage according to your target audience! (Source: Mashable)

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