From Former Addicts to Ad Executives

Life is definitely complicated for recovering addicts. Besides having to worry about “normal” life issues like paying rent, and being able to sustain yourself, they also need to keep themselves in check with their addictions. Well, advertising agency Creative Matters, based in LA, is one that is innovating. This agency is staffed by former addicts, helping those in recovery to learn new skills while still making the most out of their unusual expertise. You guys should definitely check out the full article at Fast Company. The work cofounder John Sullivan does with Creative Matters is truly amazing and an inspiring story of survival, redemption and recovery. Not only are they doing an amazing service for the community but they are also creating great marketing and advertising! (Fast Co)

 

Pinterest Paid Pins?

It has recently come out that Pinterest is asking between $1 million and $2 million from prospective advertisers. This amounts to somewhere between $30 and $40 CPMs, a pretty high figure for online. With this pricing, Pinterest is making it clear that they are looking for high quality advertisements, somewhat like Instagram.

There is no date set out for Pinterest paid ads to hit the social media platform, but it has been talked about since late 2011 early 2012. A spokesperson said, in a statement given to Ad Age, that “We’ve been experimenting with promoted pins with a small numbers of advertisers since last fall. We are continuing these tests, but we don’t have any announcements to make at this time.”

So what do you think? Is Pinterest finally going to give in to promoted pins and paid advertising? (Ad Age)

Man vs Machine

Guys, you know that we love technology just as much as the next guy, but boy did we sigh in relief once we got to the end of this video‚ĶChinese industrial robotics company Kuka hosted the first-ever man versus robot table tennis match and it was pretty interesting. Since they didn’t livestream the match we are not sure if the shots were cut together, but former number one table tennis pro, Timo Boll certainly struggled to beat Kuka. What is most amazing are the slow-motion shots, possibly because Boll and Kuka Agilus’ were moving too quickly to be captured in normal speed cameras. The video is pretty remarkable. Let us know what you guys think! (Mashable)

New Responsible Driving PSA

New Zealand’s Transport Agency has recently rolled out a new campaign promoting safe and responsible driving. The public service announcement is shocking and very compelling. Their YouTube description reads: “No one should have to pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.” Watch it and let us know if you guys think this is a successful PSA or not.

Jerry Seinfeld Back At It

I mean, it’s hard to talk about the last time that Jerry Seinfeld was relevant, but I’m not going to get too much into it before Seinfeld fans track me down or something…However, we got to admit he absolutely killed it in his stand-up performance during Jimmy Fallon’s Tonight Show earlier this week. Seinfeld commented on our use of smartphones and other communication methods. Needless to say we were laughing pretty hard at a few points he brought up. It’s definitely an interesting look at today’s society. Let us know what you think!