Turning Creativity and Innovation into Profit

Creativity and innovation: two things you would assume people knew they needed for their business to succeed. False. A lot of people and business owners, don’t understand that they need those two elements to have an ever growing, appealing and successful business. Unfortunately, nowadays, if you fail to incorporate creativity and innovation into your business, you are cutting yourself short and preventing your business from reaching its full potential. Sad, right?

We’re not saying it’s easy. It’s far from that actually. But, it can be done. The number one thing you should do to improve your chances of fostering a creative and innovative environment? Train management to accept it. Managers need to not only accept this situation but also be able to recognize good ideas and run with them without second guessing themselves and their team. Managers should also be able to foster this creative environment and help their teams come up with the most compelling ideas without limiting them. The next and organic step, for that matter, ┬áis translating those ideas into actual performance. (Mashable)

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From “Social” to Awkward in One Minute…

We hope you’re prepared to get “social” and super super uncomfortable. The fact that someone wrote this song, and that it is so awkward should prove that they are not really great at social media, right? Couldn’t really tell you what part makes us more uncomfortable. There’s the #selfie fest, then the rap, oh man. Just all of it. So, so rough. We can’t even really put it into words. We don’t know about you guys, but we really wouldn’t give that guy our business. Thankfully, you have people like us that care about your business and know what we’re doing.

 

Data Brokers Want YOUR Information

As some of you may know, we live in a world where our information is sold to major corporations. Information is a very vague word in this case. Data brokers can access where you live, your age, your habits and ultimately create profiles on you. Once they create these profiles on you they then sell it to major corporations so that they can more effectively target and advertise to you. As we’re sure you’re thinking right now, there are some major privacy issues involved in this whole ordeal.

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The whole system currently got slammed in “60 Minutes,” and it is pretty insightful. If you are interested in getting to know more about the controversy that surrounds the subject you should definitely take a couple of minutes to watch it. So you’re probably wondering how to stop these companies from accessing all of this information about you. There’s no way to 100% defend you against this, but here are the top 3 methods.

1. Start with your search engine. To stop search engine tracking and make sure data brokers will not be able to get your information, make a habit of deleting your search history and cookies.

2. Enable the “Do Not Track” feature. The DNT feature enables you to opt out of third-party tracking. To use DNT on your browser, go into your preferences and look the option labeled privacy. All you have to do then is enable the DNT feature. The same goes for your mobile phone. Google Chrome, Mozilla Firefox, Explorer and Safari should all have this feature.

3. Make sure your connections are encrypted. It’s super easy to tell whether you’re using an encrypted connection. Just check out the websites URL, if it starts with “https” it is an encrypted connection, if not, then the connection is not “safe.” (Yahoo Finance)