Turning Creativity and Innovation into Profit

Creativity and innovation: two things you would assume people knew they needed for their business to succeed. False. A lot of people and business owners, don’t understand that they need those two elements to have an ever growing, appealing and successful business. Unfortunately, nowadays, if you fail to incorporate creativity and innovation into your business, you are cutting yourself short and preventing your business from reaching its full potential. Sad, right?

We’re not saying it’s easy. It’s far from that actually. But, it can be done. The number one thing you should do to improve your chances of fostering a creative and innovative environment? Train management to accept it. Managers need to not only accept this situation but also be able to recognize good ideas and run with them without second guessing themselves and their team. Managers should also be able to foster this creative environment and help their teams come up with the most compelling ideas without limiting them. The next and organic step, for that matter,  is translating those ideas into actual performance. (Mashable)

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