From “Social” to Awkward in One Minute…

We hope you’re prepared to get “social” and super super uncomfortable. The fact that someone wrote this song, and that it is so awkward should prove that they are not really great at social media, right? Couldn’t really tell you what part makes us more uncomfortable. There’s the #selfie fest, then the rap, oh man. Just all of it. So, so rough. We can’t even really put it into words. We don’t know about you guys, but we really wouldn’t give that guy our business. Thankfully, you have people like us that care about your business and know what we’re doing.

 

Data Brokers Want YOUR Information

As some of you may know, we live in a world where our information is sold to major corporations. Information is a very vague word in this case. Data brokers can access where you live, your age, your habits and ultimately create profiles on you. Once they create these profiles on you they then sell it to major corporations so that they can more effectively target and advertise to you. As we’re sure you’re thinking right now, there are some major privacy issues involved in this whole ordeal.

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The whole system currently got slammed in “60 Minutes,” and it is pretty insightful. If you are interested in getting to know more about the controversy that surrounds the subject you should definitely take a couple of minutes to watch it. So you’re probably wondering how to stop these companies from accessing all of this information about you. There’s no way to 100% defend you against this, but here are the top 3 methods.

1. Start with your search engine. To stop search engine tracking and make sure data brokers will not be able to get your information, make a habit of deleting your search history and cookies.

2. Enable the “Do Not Track” feature. The DNT feature enables you to opt out of third-party tracking. To use DNT on your browser, go into your preferences and look the option labeled privacy. All you have to do then is enable the DNT feature. The same goes for your mobile phone. Google Chrome, Mozilla Firefox, Explorer and Safari should all have this feature.

3. Make sure your connections are encrypted. It’s super easy to tell whether you’re using an encrypted connection. Just check out the websites URL, if it starts with “https” it is an encrypted connection, if not, then the connection is not “safe.” (Yahoo Finance)

 

Pinterest Paid Pins?

It has recently come out that Pinterest is asking between $1 million and $2 million from prospective advertisers. This amounts to somewhere between $30 and $40 CPMs, a pretty high figure for online. With this pricing, Pinterest is making it clear that they are looking for high quality advertisements, somewhat like Instagram.

There is no date set out for Pinterest paid ads to hit the social media platform, but it has been talked about since late 2011 early 2012. A spokesperson said, in a statement given to Ad Age, that “We’ve been experimenting with promoted pins with a small numbers of advertisers since last fall. We are continuing these tests, but we don’t have any announcements to make at this time.”

So what do you think? Is Pinterest finally going to give in to promoted pins and paid advertising? (Ad Age)

Jerry Seinfeld Back At It

I mean, it’s hard to talk about the last time that Jerry Seinfeld was relevant, but I’m not going to get too much into it before Seinfeld fans track me down or something…However, we got to admit he absolutely killed it in his stand-up performance during Jimmy Fallon’s Tonight Show earlier this week. Seinfeld commented on our use of smartphones and other communication methods. Needless to say we were laughing pretty hard at a few points he brought up. It’s definitely an interesting look at today’s society. Let us know what you think!

 

A Lesson in Tact

Social media exploded earlier this week with the story of Bode Miller and NBC reporter Christin Cooper. The story is long and complicated. Miller had just tied in third place for a bronze medal in men’s skiing super-G event, at what is his last Olympics, and Cooper was ready to interview him. So far, so good. NBC had aired a pretty emotional piece with Miller earlier though, letting us all know that he had lost his brother last year. They put microphones on his wife, allowing the viewers to hear all her reactions and experience all the heightened emotions.

Things took a sudden turn when NBC’s reporter Cooper asked Miller about his brother’s death. Miller talked about it, mentioning that he had “a lot of emotion riding” on the race. The reporter picked up on Miller’s response and decided to pursue that specific line of questioning. She asked him one more question about his brother, then a second one, then a third one, until Miller was crying on camera. Kneeling, he placed his head on the railing and cried for the whole country to see. Instead of switching back to Matt Lauer in the studio, NBC kept the camera on Miller for another minute as he cried and walked away towards his family.

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It really is no surprise that Twitter and Facebook were filled with comments about NBC’s handling of the events, especially Cooper’s questions. Cooper took the heat from Miller’s fans and viewers for making the Olympian uncomfortable and vulnerable on national T.V. Miller graciously defended Cooper in later interviews, claiming he didn’t believe she deliberately meant to hurt him.

What did you guys think about the situation? Do you think the reporter was careless, or do you think she did it on purpose? How would you have handled the situation differently? As always, we look forward to hearing your opinions…don’t be shy! (NY Times)

Dating App “Tinder” Now Advertising?

FOX has found a way to creatively advertise comedy TV show “The Mindy Project” on Tinder. Tinder is a quick-fire dating application that matches users who like each others profiles, and has been matching up users with characters from FOX’s comedy. Users have reportedly been matched with protagonists Mindy and Danny.

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This however, comes with a great amount of questions. Are these accounts fake? Can users opt out of being spammed with fake accounts? Did FOX pay for this placement, or is this just an intern matching these fake profiles with any and everyone? This also brings up a potential advertising opportunity for businesses — especially those who make use of personas and characters. Would you ever create a profile impersonating a character relevant to your business? Do you think this would work? Let us know what you think in the comment section below, because we still can’t decide whether we think it’s genius or completely wrong! (ValleyWag)

 

Facebook for Women x Men

Facebook just recently turned 10 years old and I’m sure your Newsfeed has been swarming with your friends’ “stories.” Facebook has 1.23 billion monthly active users, but how does this divide into female and male users? How and why are the different genders using Facebook? Pew Research recently conducted a study that answered those exact questions. 54% of the interviewed women said they used the social media website to view photos and videos while 42% of male respondents said they use Facebook to share with a wider audience. Check out the following chart to see other responses and how you can improve your company’s Facebook usage according to your target audience! (Source: Mashable)

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