Data Brokers Want YOUR Information

As some of you may know, we live in a world where our information is sold to major corporations. Information is a very vague word in this case. Data brokers can access where you live, your age, your habits and ultimately create profiles on you. Once they create these profiles on you they then sell it to major corporations so that they can more effectively target and advertise to you. As we’re sure you’re thinking right now, there are some major privacy issues involved in this whole ordeal.

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The whole system currently got slammed in “60 Minutes,” and it is pretty insightful. If you are interested in getting to know more about the controversy that surrounds the subject you should definitely take a couple of minutes to watch it. So you’re probably wondering how to stop these companies from accessing all of this information about you. There’s no way to 100% defend you against this, but here are the top 3 methods.

1. Start with your search engine. To stop search engine tracking and make sure data brokers will not be able to get your information, make a habit of deleting your search history and cookies.

2. Enable the “Do Not Track” feature. The DNT feature enables you to opt out of third-party tracking. To use DNT on your browser, go into your preferences and look the option labeled privacy. All you have to do then is enable the DNT feature. The same goes for your mobile phone. Google Chrome, Mozilla Firefox, Explorer and Safari should all have this feature.

3. Make sure your connections are encrypted. It’s super easy to tell whether you’re using an encrypted connection. Just check out the websites URL, if it starts with “https” it is an encrypted connection, if not, then the connection is not “safe.” (Yahoo Finance)

 

From Former Addicts to Ad Executives

Life is definitely complicated for recovering addicts. Besides having to worry about “normal” life issues like paying rent, and being able to sustain yourself, they also need to keep themselves in check with their addictions. Well, advertising agency Creative Matters, based in LA, is one that is innovating. This agency is staffed by former addicts, helping those in recovery to learn new skills while still making the most out of their unusual expertise. You guys should definitely check out the full article at Fast Company. The work cofounder John Sullivan does with Creative Matters is truly amazing and an inspiring story of survival, redemption and recovery. Not only are they doing an amazing service for the community but they are also creating great marketing and advertising! (Fast Co)

 

Dating App “Tinder” Now Advertising?

FOX has found a way to creatively advertise comedy TV show “The Mindy Project” on Tinder. Tinder is a quick-fire dating application that matches users who like each others profiles, and has been matching up users with characters from FOX’s comedy. Users have reportedly been matched with protagonists Mindy and Danny.

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This however, comes with a great amount of questions. Are these accounts fake? Can users opt out of being spammed with fake accounts? Did FOX pay for this placement, or is this just an intern matching these fake profiles with any and everyone? This also brings up a potential advertising opportunity for businesses — especially those who make use of personas and characters. Would you ever create a profile impersonating a character relevant to your business? Do you think this would work? Let us know what you think in the comment section below, because we still can’t decide whether we think it’s genius or completely wrong! (ValleyWag)