As some of you may know, we live in a world where our information is sold to major corporations. Information is a very vague word in this case. Data brokers can access where you live, your age, your habits and ultimately create profiles on you. Once they create these profiles on you they then sell it to major corporations so that they can more effectively target and advertise to you. As we’re sure you’re thinking right now, there are some major privacy issues involved in this whole ordeal.
The whole system currently got slammed in “60 Minutes,” and it is pretty insightful. If you are interested in getting to know more about the controversy that surrounds the subject you should definitely take a couple of minutes to watch it. So you’re probably wondering how to stop these companies from accessing all of this information about you. There’s no way to 100% defend you against this, but here are the top 3 methods.
1. Start with your search engine. To stop search engine tracking and make sure data brokers will not be able to get your information, make a habit of deleting your search history and cookies.
2. Enable the “Do Not Track” feature. The DNT feature enables you to opt out of third-party tracking. To use DNT on your browser, go into your preferences and look the option labeled privacy. All you have to do then is enable the DNT feature. The same goes for your mobile phone. Google Chrome, Mozilla Firefox, Explorer and Safari should all have this feature.
3. Make sure your connections are encrypted. It’s super easy to tell whether you’re using an encrypted connection. Just check out the websites URL, if it starts with “https” it is an encrypted connection, if not, then the connection is not “safe.” (Yahoo Finance)