From “Social” to Awkward in One Minute…

We hope you’re prepared to get “social” and super super uncomfortable. The fact that someone wrote this song, and that it is so awkward should prove that they are not really great at social media, right? Couldn’t really tell you what part makes us more uncomfortable. There’s the #selfie fest, then the rap, oh man. Just all of it. So, so rough. We can’t even really put it into words. We don’t know about you guys, but we really wouldn’t give that guy our business. Thankfully, you have people like us that care about your business and know what we’re doing.

 

Pinterest Paid Pins?

It has recently come out that Pinterest is asking between $1 million and $2 million from prospective advertisers. This amounts to somewhere between $30 and $40 CPMs, a pretty high figure for online. With this pricing, Pinterest is making it clear that they are looking for high quality advertisements, somewhat like Instagram.

There is no date set out for Pinterest paid ads to hit the social media platform, but it has been talked about since late 2011 early 2012. A spokesperson said, in a statement given to Ad Age, that “We’ve been experimenting with promoted pins with a small numbers of advertisers since last fall. We are continuing these tests, but we don’t have any announcements to make at this time.”

So what do you think? Is Pinterest finally going to give in to promoted pins and paid advertising? (Ad Age)

Jerry Seinfeld Back At It

I mean, it’s hard to talk about the last time that Jerry Seinfeld was relevant, but I’m not going to get too much into it before Seinfeld fans track me down or something…However, we got to admit he absolutely killed it in his stand-up performance during Jimmy Fallon’s Tonight Show earlier this week. Seinfeld commented on our use of smartphones and other communication methods. Needless to say we were laughing pretty hard at a few points he brought up. It’s definitely an interesting look at today’s society. Let us know what you think!

 

A Lesson in Tact

Social media exploded earlier this week with the story of Bode Miller and NBC reporter Christin Cooper. The story is long and complicated. Miller had just tied in third place for a bronze medal in men’s skiing super-G event, at what is his last Olympics, and Cooper was ready to interview him. So far, so good. NBC had aired a pretty emotional piece with Miller earlier though, letting us all know that he had lost his brother last year. They put microphones on his wife, allowing the viewers to hear all her reactions and experience all the heightened emotions.

Things took a sudden turn when NBC’s reporter Cooper asked Miller about his brother’s death. Miller talked about it, mentioning that he had “a lot of emotion riding” on the race. The reporter picked up on Miller’s response and decided to pursue that specific line of questioning. She asked him one more question about his brother, then a second one, then a third one, until Miller was crying on camera. Kneeling, he placed his head on the railing and cried for the whole country to see. Instead of switching back to Matt Lauer in the studio, NBC kept the camera on Miller for another minute as he cried and walked away towards his family.

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It really is no surprise that Twitter and Facebook were filled with comments about NBC’s handling of the events, especially Cooper’s questions. Cooper took the heat from Miller’s fans and viewers for making the Olympian uncomfortable and vulnerable on national T.V. Miller graciously defended Cooper in later interviews, claiming he didn’t believe she deliberately meant to hurt him.

What did you guys think about the situation? Do you think the reporter was careless, or do you think she did it on purpose? How would you have handled the situation differently? As always, we look forward to hearing your opinions…don’t be shy! (NY Times)

Facebook for Women x Men

Facebook just recently turned 10 years old and I’m sure your Newsfeed has been swarming with your friends’ “stories.” Facebook has 1.23 billion monthly active users, but how does this divide into female and male users? How and why are the different genders using Facebook? Pew Research recently conducted a study that answered those exact questions. 54% of the interviewed women said they used the social media website to view photos and videos while 42% of male respondents said they use Facebook to share with a wider audience. Check out the following chart to see other responses and how you can improve your company’s Facebook usage according to your target audience! (Source: Mashable)

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What We Are All About

At Studio-X Design we help you create the best social media profiles for your business, whatever it may be. With a constant growth of social media networks, it can be very confusing to apply a solid strategy that will help boost your business. Fortunately, we have the tools and knowledge to make this whole process a simple one! We divide your social media campaign into three simple steps: create, manage and connect, all in the purpose of increasing your ROI. Make sure to visit our website to find out more about us and how we can help your business grow!

Social Media Pave Way for Twinkies’ Return

A giant billboard of a Twinkie in Times Square. A new Hostess website featuring a countdown clock. A social media campaign that encourages people to share their love of Twinkies and other snack cakes such as CupCakes, Donettes donuts and Ding Dongs.

Hostess is whetting consumers’ appetites for the return of some of its most well-known treats with a broad comeback campaign that touts the arrival of the products on store shelves Monday.

The marketing comes nearly eight months after Hostess filed for bankruptcy, and Twinkies and other snack cakes disappeared from store shelves.

The company was subsequently bought by two private equity firms, Metropoulos & Co. and Apollo Global Management.

Hostess plans to welcome back Twinkies, CupCakes, and both frosted and chocolate Donettes under the tagline, “The Sweetest Comeback in the History of Ever.”

“We want people to know that it’s the same Hostess, but with a different attitude,” says Dave Lubeck, executive director for client services at Bernstein-Rein Advertising, which created the ad campaign. “It’s younger, more aggressive.”

Social media are a large part of that approach. The Hostess Facebook page, updated nearly every day in the past three weeks, has close to 440,000 likes. The site began to tease the return of the treats at the end of June with posts like, “We’re back online. And pretty soon we’ll be back in the snack aisle.”

Article from Rebecca Castagna, USA TODAY