Turning Creativity and Innovation into Profit

Creativity and innovation: two things you would assume people knew they needed for their business to succeed. False. A lot of people and business owners, don’t understand that they need those two elements to have an ever growing, appealing and successful business. Unfortunately, nowadays, if you fail to incorporate creativity and innovation into your business, you are cutting yourself short and preventing your business from reaching its full potential. Sad, right?

We’re not saying it’s easy. It’s far from that actually. But, it can be done. The number one thing you should do to improve your chances of fostering a creative and innovative environment? Train management to accept it. Managers need to not only accept this situation but also be able to recognize good ideas and run with them without second guessing themselves and their team. Managers should also be able to foster this creative environment and help their teams come up with the most compelling ideas without limiting them. The next and organic step, for that matter,  is translating those ideas into actual performance. (Mashable)

Data Brokers Want YOUR Information

As some of you may know, we live in a world where our information is sold to major corporations. Information is a very vague word in this case. Data brokers can access where you live, your age, your habits and ultimately create profiles on you. Once they create these profiles on you they then sell it to major corporations so that they can more effectively target and advertise to you. As we’re sure you’re thinking right now, there are some major privacy issues involved in this whole ordeal.

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The whole system currently got slammed in “60 Minutes,” and it is pretty insightful. If you are interested in getting to know more about the controversy that surrounds the subject you should definitely take a couple of minutes to watch it. So you’re probably wondering how to stop these companies from accessing all of this information about you. There’s no way to 100% defend you against this, but here are the top 3 methods.

1. Start with your search engine. To stop search engine tracking and make sure data brokers will not be able to get your information, make a habit of deleting your search history and cookies.

2. Enable the “Do Not Track” feature. The DNT feature enables you to opt out of third-party tracking. To use DNT on your browser, go into your preferences and look the option labeled privacy. All you have to do then is enable the DNT feature. The same goes for your mobile phone. Google Chrome, Mozilla Firefox, Explorer and Safari should all have this feature.

3. Make sure your connections are encrypted. It’s super easy to tell whether you’re using an encrypted connection. Just check out the websites URL, if it starts with “https” it is an encrypted connection, if not, then the connection is not “safe.” (Yahoo Finance)

 

Man vs Machine

Guys, you know that we love technology just as much as the next guy, but boy did we sigh in relief once we got to the end of this video…Chinese industrial robotics company Kuka hosted the first-ever man versus robot table tennis match and it was pretty interesting. Since they didn’t livestream the match we are not sure if the shots were cut together, but former number one table tennis pro, Timo Boll certainly struggled to beat Kuka. What is most amazing are the slow-motion shots, possibly because Boll and Kuka Agilus’ were moving too quickly to be captured in normal speed cameras. The video is pretty remarkable. Let us know what you guys think! (Mashable)

A Lesson in Tact

Social media exploded earlier this week with the story of Bode Miller and NBC reporter Christin Cooper. The story is long and complicated. Miller had just tied in third place for a bronze medal in men’s skiing super-G event, at what is his last Olympics, and Cooper was ready to interview him. So far, so good. NBC had aired a pretty emotional piece with Miller earlier though, letting us all know that he had lost his brother last year. They put microphones on his wife, allowing the viewers to hear all her reactions and experience all the heightened emotions.

Things took a sudden turn when NBC’s reporter Cooper asked Miller about his brother’s death. Miller talked about it, mentioning that he had “a lot of emotion riding” on the race. The reporter picked up on Miller’s response and decided to pursue that specific line of questioning. She asked him one more question about his brother, then a second one, then a third one, until Miller was crying on camera. Kneeling, he placed his head on the railing and cried for the whole country to see. Instead of switching back to Matt Lauer in the studio, NBC kept the camera on Miller for another minute as he cried and walked away towards his family.

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It really is no surprise that Twitter and Facebook were filled with comments about NBC’s handling of the events, especially Cooper’s questions. Cooper took the heat from Miller’s fans and viewers for making the Olympian uncomfortable and vulnerable on national T.V. Miller graciously defended Cooper in later interviews, claiming he didn’t believe she deliberately meant to hurt him.

What did you guys think about the situation? Do you think the reporter was careless, or do you think she did it on purpose? How would you have handled the situation differently? As always, we look forward to hearing your opinions…don’t be shy! (NY Times)

Facebook for Women x Men

Facebook just recently turned 10 years old and I’m sure your Newsfeed has been swarming with your friends’ “stories.” Facebook has 1.23 billion monthly active users, but how does this divide into female and male users? How and why are the different genders using Facebook? Pew Research recently conducted a study that answered those exact questions. 54% of the interviewed women said they used the social media website to view photos and videos while 42% of male respondents said they use Facebook to share with a wider audience. Check out the following chart to see other responses and how you can improve your company’s Facebook usage according to your target audience! (Source: Mashable)

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What We Are All About

At Studio-X Design we help you create the best social media profiles for your business, whatever it may be. With a constant growth of social media networks, it can be very confusing to apply a solid strategy that will help boost your business. Fortunately, we have the tools and knowledge to make this whole process a simple one! We divide your social media campaign into three simple steps: create, manage and connect, all in the purpose of increasing your ROI. Make sure to visit our website to find out more about us and how we can help your business grow!

4 Daily Uses Of Social Media And The Tools To Help

“How do you use social media?” It’s a question I’d never been asked until recently. As I explained, it became clear to me that social media has become so deeply integrated with my life that I don’t even notice all its uses. Here are four ways I use social media, as well as the tools that make it possible.

Monitor Trends and Dig Deeper

I love learning, but events unfold quickly and information is scattered. Social media offers an incredible variety of breaking news, detailed commentary, and social signaling on topics that matter, but it’s often challenging to get only relevant information. Enter Topsy.

Topsy has been described as “the Google of social media.” It’s great for finding time-sensitive information, watching an event unfold, or digging deeper into an area of interest. The service works

across social networks and many different languages to bring you the best.

Keep Tabs

Twitter has evolved into a personal RSS feed. If you want to research the competition, keep up with your friends, or get content from your favorite publication, Twitter is gold. The problem lies in the volume. If you follow more than 150 people, seeing the most important information is a function of luck. Even Twitter lists become overwhelming because they require constant mindfulness about when and how many times per day to check in.

I found myself having constant information anxiety about what I was missing. Some might call this “the fear of missing out” (FOMO). I searched everywhere for a tool that would send me just the best from anyone I selected on Twitter. The tool didn’t exist, and my pain level got high enough that we decided to build it. Solve your own problems, right?

Brook sends you a daily email digest of the five best tweets from those you select. Every day, it does the hard work by grabbing tweets, scoring them based on social endorsement and filtering out duplicate results, aggregating the subscriptions, and sending them to your email every morning. It’s like having a personal Twitter assistant, and the digest has turned into my daily newspaper.

Find Out When You or Your Friends Are Being Talked About

It’s important to keep up with what is being said about you, your friends, or key topics. This can tip you off to important new developments and help maintain your reputation. However, searching for your company name, your name, your industry category, or your friends on multiple social media platforms can be extremely time-consuming.

A service that I like is Mention. Mention is a great tool because it’s a set-it-and-forget-it resource for keyword tracking on multiple social platforms. You can tell it which keywords you want to monitor, and it will notify you when it finds posts containing those terms. Make sure you pick specific terms, though, or you could end up with a ton of irrelevant notifications.

Another good tool is Newsle, which allows you to connect your social media and get notified via email when one of your friends gets mentioned in a news article. It has helped me keep up with my friends’ accomplishments, big announcements, and even an unfortunate arrest (seriously).

Optimize Your Posts and Track Clicks

Always being actively engaged in social media is not practical, nor is it productive. I found myself wanting to create a bank of sharable content — without sharing it all at once.

Buffer has been a huge blessing. It integrates with my browser and allows me to generate a social post with one click, select the distribution platforms, and store it for later to be released on a schedule. By allowing me to spread out my content throughout the day across all my social networks, it literally doubled my engagement.

The other key aspect of Buffer is its easy ability to track clicks. Each post contains a unique, shortened URL, allowing me to easily check how many people clicked my shares. Posts with literally no social engagement have been some of the most clicked-on, while others that got a ton of retweets received almost no clicks.

Bottom Line: Be Active but Efficient

Being immersed in social media and real-time data can be important. However, it doesn’t have to consume your life or create the need for additional employees. There are many tools out there (including the ones I’ve mentioned here) that can help you get what you need — without burning time.

 

Author: Brent Beshore | Google+ |@brentbeshore | Facebook | LinkedIn